Small- and medium-sized businesses (SMBs) are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to improve your SEO. One of the things they tend to glaze over is image optimization.

The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more.

Installing antivirus software and using strong passwords are no longer considered the bare minimum in cybersecurity. With your online activities transparent to internet service providers, third parties, and hackers alike, it’s important to keep your information secure and private by using a virtual private network (VPN). Here’s why.

While dual monitor setups aren’t as popular as single monitor setups, you should consider working with two screens since doing so has a lot of advantages. Let’s take a look at some of the benefits of dual monitors.
Enhanced productivity
A survey by Jon Peddie Research shows that working with dual monitors increases overall productivity by 20–30%. Computer programmers, for example, can use one screen for source coding and the other for programming.

Microsoft Word remains the word processing software of choice for businesses large and small. With Word, you can create a wide variety of documents, from reports to invoices to brochures. Word also has a number of features that, when utilized properly, could greatly enhance your productivity and efficiency at work.

Business owners need to be aware that there are certain unexpected costs associated with the cloud. These costs may not add up to much at first, but they can eventually cost you more than the service is worth. You need to know what measures you can take to keep those costs down.

A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed.

If you think your email is safe from hackers, think again. A lack of sufficient email security protocols can lead to data theft, unauthorized access to sensitive information, and successful malware attacks. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them.

One of the top considerations in choosing where to work with your laptop is the availability of a power socket. If you are not lucky enough to find an available outlet, you’ll have to depend on your laptop’s battery — assuming it still has enough power after your last charge.

While most Microsoft 365 apps serve a particular purpose, tools like Outlook Groups, Yammer, and Microsoft Teams can all be used for office communication and collaboration. However, there are a few small differences. Read on to learn more.
Outlook Groups
With Outlook Groups, every member gets a shared inbox, calendar, project planner, notebook, and document library.